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Our Vision

“A baby is God's opinion that the world should go on.” ― Carl Sandburg, American writer and editor (1878-1967)


Our Vision

Follow the Baby. At all the crossroads that we face, in all our decisions and policies, we need to put children first, trust them, and allow them and their best interests guide and lead us. Applying a cross-disciplinary and holistic approach, we will be able to change the mindset of decision-makers in different walks of life – government, business, academia and social services.

Generation 2030 was not created to compete with existing national or international organizations devoted to protecting and advancing the needs and rights of children – there are many such organizations around the world, doing an excellent and sometimes spectacular job. Rather, we seek to integrate the efforts of these organizations, leveraging research, data and ongoing activities to create synergies among them.