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Making Young Children Everyone’s Business

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Making Young Children Everyone’s Business

 

El Chupete - the First International Festival for Kids Advertising and Communication

El Chupete is an independent festival whose mission is to annually award and recognize the best creative work with values, directed to kids. This festival looks to give professional recognition to all of the advertisers, advertising agencies, and producers who invest a large part of their efforts into this type of communication. El Chupete (the Baby’s Pacifier) was born with a clear social objective of addressing the concern about communication targeted to children. The objective of this festival is to make the sector more conscious of the importance of the messages, awarding creative and responsible communication. Read more...

 

Mentioning business and children in one sentence makes some people uncomfortable. However, we believe that the private sector has an important role to play in making life better for kids. That’s why last week I was in Uganda, to give an award for the business that is doing the most to improve opportunities for young children, - Lisa Jordan, Executive Director, Bernard van Leer Foundation. Read more...

 

Broadcasters Have to Provide Educational TV to Children - Only 1 in 8 Children’s Educational TV Programs Meet High Quality Standards

 

It is well established that quality educational television programming can have significant positive effects on young viewers’ cognitive and social development. This evidence prompted US Congress to enact the Children’s Television Act of 1990 (CTA) to ensure that commercial broadcast television stations provide programming “specifically designed” to serve the educational needs of children in return for the free use of the publicly-owned airwaves. Congress passed the CTA with the intention of increasing the availability of high-quality educational programs, such as PBS’s Sesame Street and Mr. Roger’s Neighborhood, on commercial broadcast television. Since its inception, however, broadcasters have interpreted the CTA in various, and sometimes disappointing, ways. Read more…